Window shopping goes high tech with gesture recognition

Window shopping goes high tech with gesture recognition

“The Fraunhofer Institute’s interactive shop window lets people use gestures to learn more about products on display.

German researchers have given a new meaning to window shopping. At the IFA consumer electronics show in Berlin the Fraunhofer Heinrich Hertz Institute showed a prototype that lets shoppers learn more about what’s in a store display window when the store is closed.

Called the Interactive Shop Window the system consists of a flat screen monitor and a motion tracker positioned behind the glass of a store’s front window.

When window-shoppers stand in front of the window, they can point at a product they want. Then the display box holding the product will light up and information for the object will be shown on the screen. Window-shoppers can then view it in different colors or sizes, or learn more about it.

The system is controlled by the window-shopper’s gestures, which are captured using motion tracking technology that the Fraunhofer team has been working on for a decade.

The institute is looking for partners to further the technology and one day change the look of department store windows.”

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