The Icon You’ll See When Facebook Ads Are Tracking You

The Icon You’ll See When Facebook Ads Are Tracking You

“One of the major ways that Facebook sells ads now is through its ad exchange, FBX. You know that weird feeling you get when you were just searching for say, Blu Dot couches, and suddenly you see ads for Blu Dot popping up all across the web? Facebook’s ad exchange works similarly — you look at stuff on the web, tracking cookies follow you, and then an advertiser can target you with an ad when you go to Facebook, like when you didn’t follow through on buying something. ”

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