New store of potential internet domain names is to be released

A massive new store of potential internet domain names is to be released based on themes as varied as company brands, entertainment and political causes, in the system’s biggest shake-up since it started 26 years ago.

There are currently 290 country suffixes, such as “.jp” for Japan and “.fr” for France, which often are restricted to groups or individuals with a presence in the countries, and 22 open names that include recent additions “.tel” for telecommunications and “.xxx” for pornography.

Analysts said they expect between 500 to 1,000 new domain names, mostly companies and products, but also cities and generic names such as .bank or .hotel. Groups have formed to back “.sport” for sporting sites, and two conservationist groups separately are seeking the right to operate an “.eco” suffix.

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