Microsoft Ditches Metro Name

Microsoft Ditches Metro Name

“Microsoft Metro is no more; at least as a brand name for the design style found in Windows 8, Windows Phone and other Microsoft products.

That colorful, boxy and built for touch-interfaces style will remain, but, for now, without a specific name.

Here’s Microsoft’s official statement:

“We have used Metro style as a code name during the product development cycle across many of our product lines. As we get closer to launch and transition from industry dialog to a broad consumer dialog we will use our commercial names.”

That “code name” part is a bit disingenuous. Microsoft seemed far more wedded to the “Metro” name when I met with them last spring, Metro was more than code, it was a philosophy for product development. Metro was, they told me, much more than just a design — though they had no problem acknowledging that there was a thing called the “Metro Design”. They even had posters made up that said both “We Are Metro” and listed out the core tenants of the Metro philosophy.”

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