Google Privacy: 5 Things the Tech Giant Does With Your Data

Google Privacy: 5 Things the Tech Giant Does With Your Data

“1. Combines Personal Information Across its Services
Google may “combine personal information from one service with information, including personal information, from other Google services — for example, to make it easier to share things with people you know.”

In other words, by combining search data with other data — say, what videos you’re watching on YouTube — it can learn more about you. As before, this is with opt-in consent.

2. Integrates Your Accounts
“If other users already have your email, or other information that identifies you, we may show them your publicly visible Google Profile information, such as your name and photo.”

You may have noticed this change when the new Gmail rolled out — your profile picture and a link to your Google+ account. Google may use that information across all platforms that require an account.

3. Tailors Advertising
“Using your information can make our products even more useful. For example, if you search for golf, are you looking to work on your drive or drive a Volkswagen? If you previously searched for information about a caddy, we can take this as a hint that you mean the sport, not the car, and we can show you the most relevant results.”

Google’s video on privacy principals describes how it tailors advertising for you, which also makes it easier for advertisers themselves.

This is nothing new, but the fact that your data will now be spread across all Google products has broader implications for the advertising and content you’ll see when searching and browsing.

4. Aggregates Large Quantities of Anonymized Data
“We may share aggregated, non-personally identifiable information publicly and with our partners — like publishers, advertisers or connected sites.”

While Google won’t be sharing your personal data with any third parties, its massive quantities of anonymized will be. This is so partners and advertisers can analyze larger trends and make their products more effective.

5. Stores Your Information – Indefinitely
“When you use our services or view content provided by Google, we may automatically collect and store certain information in server logs.”

Google stores anything from Google Voice data (such as phone number, calling party number, duration of calls) to device event information (like crashes, system activity and browser type). The company then uses this data to keep track of any bugs and overall trends in user experience.”

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