Google bids on 'g.co.uk' domain name


Google bids on ‘g.co.uk’ domain name

“One and two-letter ‘.co.uk’ domain names were made available by Nominet last December, and Google has bid to buy g.co.uk, as reported today by the FT.

Whilst Google hasn’t announced what it will use the domain for as of yet if successful, some other big digital brands have already been granted their single letter domain – Yahoo! has secured y.co.uk, whilst Virgin has nabbed V.co.uk. Elsewhere, T-Mobile’s parent company Deutsche Telekom is up against Huawei and a number of other big brands to secure the rights to t.co.uk.

Several two letter .co.uk domains have been available since the early days of the Internet, such as BT.co.uk. But these were registered before Nominet’s formation. Since 1996, it has been impossible to register domain names consisting of less than three characters in the UK.

In terms of two-letter domains, DIY chain B&Q recently secured the rights to BQ.co.uk under a special trademark scheme, and this is the same initiative which secured Yahoo! and Virgin their single letter domains.

Following two registering phases so far, the ‘open to anyone’ land-rush phase is now underway and runs until 15th of June. Domains with more than one applicant will go to auction, and this could see some pretty high figures reached for the likes of A.co.uk.”

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