Disney’s iPad-Friendly Toys

Disney’s iPad-Friendly Toys

“Disney announced a new toy line Tuesday that turns the iPad into an interactive play mat. The new toys, called Disney Appmates, interact directly with a free app for the iPad that brings them to life.

The first toys in the Appmates series are from Pixar’s Cars. Twin packs of toy autos — each representing a character from the popular film series — will be available in stores for about $20.

In addition to the excellent video demo (above), we’ve had a chance to play with the product. Sunny Lauridsen, director of digital toys at Disney Consumer Products gave us a hands-on demo of the toys and app in action. After playing with the Appmates themselves, we were bowled over by the ingenuity — and by how fun they were.”

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