Adobe Launches $50-a-Month ‘Creative Cloud’ With CS 6
“Adobe has announced a significant switch to a cloud-based version of Creative Suite alongside the launch of the latest version of its popular line of design software.
Unveiled at an event in San Francisco on Monday, Creative Cloud represents a shift for Adobe after years of simply selling packaged software. Now users have a subscription option to download Photoshop and other programs, save work online and share projects more easily.
“It is a really big day in Adobe’s history,” CEO Shantanu Narayen said Monday, later calling CS6 and Creative Cloud “our most ambitious offering ever.”
Narayen framed the launch as a necessary move for Adobe. As more and more people explore digital creativity, casual users and professional designers alike increasingly expect multi-device access to their work.
Creative Cloud subscriptions will start at $50 per month with a one-year commitment, or run $75 for a month-to-month contract. Owners of previous Creative Suite versions can access the new cloud-based service for $30 per month for their first year.
Adobe executives said the monthly pricing plans will save users from having to pay four figures up front — and will make Creative Suite programs accessible and appealing to a wider audience.
CS6 includes updated versions of Photoshop, Illustrator, Dreamweaver, Flash Pro, Premiere Pro, InDesign and other programs, along with a pair of new post-production apps.
Versions of the suite range from $1,299, or $299 as an upgrade, to $2,599, or $549 as an upgrade. CS6 is purchasable by download as well as in traditional shrink-wrapped form.
Creative Cloud includes all the CS6 programs, plus the Edge and Muse web-development tools. The service also comes with 20 gigabytes of free cloud storage.”
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